Now one hundred years the name of the Greyhound, founded in 1911. And they celebrated with a parade, a party and a performance by Martin Creed at the Castello Sforzesco
When birthdays are important, important celebrations are organized. Trussardi is a historic brand of Made in Italy. Gloves, bags, luggage and all that goes under the name of leather with the symbol of the Greyhound, Italian houses are in a century. Since 1911, indeed, the year of the foundation to Bergamo. The brand is then arrived at the fashion in the early eighties, thanks to the tenacity and vision of the Nicola Trussardi that active and intelligent man, not only has added clothing to leather goods but has tried to create the Italian fashion system that , in those years, was forming itself as an alternative to the system of French fashion.
Nicola Trussardi, first to think that fashion should involve the city to become an integral part not only of business but of the culture of Milan, while thinking that the dress would work as a driving force for the product of his company’s core business, has never Forgot both tradition and technological innovation, combining style and research of new materials in a non-confrontational. That’s why this centenary celebration takes on a meaning for the entrepreneur that he never wanted to call fashion designer who died prematurely in 1999, leaving the company of which he had taken the reins in 1970 in the hands of his wife and children.
With this show for Spring / Summer 2012, then, Trussardi celebrations reach their peak, so that seems consistent choice to parade and celebrate in the center of the Milanese, the Castello Sforzesco transformed into a venue to pull in a space parties and in an environment for the sound performance of the English, who won the Turner Prize, Martin Creed.
Umit Benan Sahi, head of the designer to create Trusardi house, for its part has a fashion collection for a woman’s frequent flyer, always traveling, always ready to move into a lounge lounge with handbag and travel bag. And perhaps for this reason, her clothing is too practical, hermes bags made of pants and jackets that rarely leave the memory in the viewer. Convincing, however, the luggage: Trussardi came directly from the archives on the catwalk the stunning white perforated leather suitcases, those two-tone red with leather belts, the tassel of white. And then you can say bon voyage.